Tuesday, February 15, 2011

FInally the secret is out..


The recipe:
Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color
The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops
One of the most closely guarded trade secrets in the history of commerce may be a secret no more: NPR's "This American Life" thinks it has found the exact recipe for the world's most popular soft drink in a 1979 newspaper article.  According to the show's host, Ira Glass, the drink's secret flavoring component, which was created by pharmacist John Pemberton in 1886, is something called "Merchandise 7X." The show's staff recently stumbled across the February 8, 1979 edition of the Atlanta Journal-Constitution, which published an article on page 28 about a leather-bound notebook that once belonged to Pemberton's best friend, another pharmacist in the Atlanta area named R. R. Evans. The notebook contained a number of pharmacological recipes--but the main entry, for students of commercial history, was what's believed to be the exact recipe for the soft drink: all of the ingredients listed with the exact amounts needed to whip up a batch.
And there it is folks! The recipe for making a zillion dollars a year. Minus the Alcohol and there you have it, the fucking ingredients for Coca Cola.  I think its safe to say there is going to be about 1000 different people attempting to get rich off this recipe.  Coke is definitely going to put out a press release saying how this isn't the actual recipe and that there is some special something missing.  BULLSHIT. This is it, but the problem with people trying to make their own Coke is actually getting all the ingredients, mixing it all, oh and not to mention you need to have a ton of money to advertise to people so that they will know you got you own home grown version of Coke.  No one except for Pepsi is actually excited about this because now i GUARANTEE they make this version of Coke and then add something to it that makes people think Pepsi is fucking 100000 times better than anything they have ever consumed in their life.  Oh well, their going to continue making a shit load of money while myself and the rest of America tries to find a job that pays something other than minimum wage.

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